SALES TEAM ACTIVATIONS
EVENT LOG
Please Note:
To avoid delays in payout, all events must be logged within 5 days of when the event occurred.
Events that are not entered within this 5 day window may not be paid out in the current pay period.
Please ensure events are documented promptly to avoid any delay payment issues. If you have questions about logging requirements or need assistance, reach out to your supervisor or the marketing team.
EMPLOYEE EXPECTATIONS
1. Be Prepared
Review sell sheets in advance.
Research as needed.
Know key selling points, flavor profile, brewery background, and pricing.
2. Arrive Early
Arrive with time to set up.
Be ready to pour at start time.
3. Check In Professionally
Greet staff and introduce yourself.
Confirm setup location.
Respect store operations.
4. Maintain Professional Appearance
Dress neatly and be well groomed.
Represent the brand and Wilsbach professionally.
5. Know Product Placement
Locate product before starting.
Know pricing and shelf placement.
6. Stay Focused
Keep phones away.
Focus on customers and sales.
7. Engage Every Customer
Greet all passing customers.
Be friendly, approachable, and proactive.
8. Close Strong
Clean your area.
Thank retailer and staff.
