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2026 ULTRA World Cup Retailer Summit

April 2 @ 3:00 pm - 8:30 pm

Join us for an exclusive event featuring special guest speakers from Anheuser-Busch, plus food, beer service, snacks, product sampling, networking, and exciting giveaways.

3:00 – 3:30 | Arrival & Kickoff
3:30 – 4:30 | Category Insights & Business Trends On- & Off-Premise Breakouts
5:00 – 6:00 | World Cup Opportunity: The Game Plan
6:00 – 8:00 | Immersion Area

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