Retailer Connection

1977 Oberlin Road, Harrisburg, PA 17111

Retailer Connection

​Beyond Logistics

Who We Are

What We Stand For

Our Purpose Is To Serve Our Partners’ Goals

We broadly define partners as employees, retailers, suppliers, our community, and our environment.

To Our Core

Our Values

At Wilsbach Distributors, Inc., we share a set of core values. These values are the foundation for all the work we do and drive how we show up in the world.


We create value by helping our partners’ succeed.


We serve in a proactive, honest, and ethical manner.


We are committed to improving ourselves and our service.


We measure success in terms of people, profit, and planet.
Our Vision
To achieve 20M cases of annual beverage sales as a certified carbon neutral business that’s widely recognized as one of the best places to work.
Our History

From Humble Beginnings

Established in 1933 within the confines of Frank Wilsbach’s humble Harrisburg garage, Wilsbach Distributors has evolved into a thriving, family-owned enterprise.

Over the years, we’ve experienced remarkable growth driven by increased sales and strategic supplier partnerships. Purchased by the Sourbeer family in 1988, we set our sights on continued growth, investments in the non-alcohol space, and a commitment to serving the needs of our partners (our partners include employees, customers, suppliers, the community, and the environment), in a way that benefits our communities and protects the environment.

Winning as a Team

At Wilsbach Distributors, Inc., our people are at the core of our company’s strength. At every level of our team, from drivers and warehouse workers to sales, administration, and leadership, we are committed to winning as a team and supporting the collective success of our partners in ways that we are proud of. We leverage our industry knowledge, business acumen, and curious spirit to increase profitability for our partners on both sides of the supply chain. By focusing on exceptional service, sustainability, and integrity, we collaborate with our partners to help everyone continue to reach new levels of success. Because our purpose is to serve our partners’ goals, our work goes far beyond logistics.

Our Current

Service Area

We serve retailers throughout a 17 county footprint in Central Pennsylvania. We directly serve retailers in the greater Harrisburg, Lancaster, Lebanon, York, Gettysburg, Chambersburg, Carlisle, and Lewistown areas. Additionally, we work with W.R. Hickey to serve the greater State College marketplace and Furrer Beverage Co. to serve the greater Altoona marketplace.
Guiding Change


Wilsbach C.A.R.E.S.

Committed to Our Community

Making a Difference


We measure success in terms of people, profit, and planet.  Here, we acknowledge the vital relationship between professional development, business performance, and community support.  When our people grow, our business grows.  And as our business grows, we create opportunity to support our communities and the environment.

​Relationships Matter

​Making a Difference

​We are guided by our core values of service, leadership, curiosity, and sustainability and are committed to making a positive difference for our partners and the communities where we live and work. Sound like you?